Iconic Signs of Gijón
Emblematic signs have always been much more than simple indicators of a place or a business.
They have been and continue to be key elements in the construction of the identity of cities , brands and cultures.
Throughout history, signs have evolved, adapting to new technologies
and changes in aesthetic tastes.
In 1973, Ales created a milestone in signage: a 25 meter high totem for the Asturias Trade Fair.
With 336 independent lighting modules and 3,600 lamps, this project was a true technical challenge
that demonstrated our ability to create imposing and unique structures.
