Iconic Signs of Gijón


Emblematic signs have always been much more than simple indicators of a place or a business.

They have been and continue to be key elements in the construction of the identity of cities , brands and cultures.


Throughout history, signs have evolved, adapting to new technologies

and changes in aesthetic tastes.


In 1973, Ales created a milestone in signage: a 25 meter high totem for the Asturias Trade Fair.

With 336 independent lighting modules and 3,600 lamps, this project was a true technical challenge

that demonstrated our ability to create imposing and unique structures.



Tótem feria de muestras de asturias